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Short, honest guides to getting the most out of LeadSleuth. Can't find an answer? Email support@zalize.com — we reply within 24 hours.

1. Create your first ICP

An ICP (Ideal Customer Profile) tells LeadSleuth who to look for. You don't fill in a form of dropdowns — you describe your product in plain language.

  1. Go to ICP Profiles → New ICP (or press n anywhere in the app).
  2. Describe what you sell and who buys it, e.g. "CI/CD observability for platform teams at 50–500 person startups". One or two sentences is enough.
  3. LeadSleuth parses it into a structured profile: keywords, problem phrases, competitor names and target roles. Review and edit anything that looks off.
  4. Confirm the profile. Your first scan starts within about a minute, with a widened 7-day lookback so you see results on day one. After that, scans run daily.

You can keep several active ICPs — each gets its own daily scan and a fair share of the dossier quota.

2. Tune an ICP that finds too much (or too little)

Too much noise

  • Remove broad keywords ("software", "automation") and keep specific problem phrases people actually write ("flaky pipelines", "SOC 2 evidence collection").
  • Add competitor names — complaints about competitors are among the highest-intent signals.
  • Rate bad leads 👎. Feedback recalibrates scoring for that ICP (see guide 5).

Too few results

  • Add synonyms and adjacent phrasings of the problem; scans also expand your keywords automatically with related queries.
  • Check the watch tier on the Leads page — borderline leads (score 40–59) may already be there.
  • Some niches genuinely post rarely. A day with zero new leads is reported honestly as "no matches", not padded with filler.

Edits apply from the next scan. To try a variation without losing the original, duplicate the ICP first.

3. Understand intent scores and the watch tier

Every matching post gets an intent score (0–100): how strongly this person signals a need you can solve, judged from the text of their public post.

  • 60–100 — high intent. The lead enters your list and a dossier is built (quota permitting). Typical signals: asking for recommendations, complaining about a competitor, describing the exact problem you solve.
  • 40–59 — watch tier. Plausible but not clear-cut. These are listed so you can judge them yourself; no dossier is generated and they never trigger emails.
  • Below 40 — discarded.

Separately, the fit score (shown after the dossier is built) measures how well the person and company match your ICP — a high-intent post from a poor-fit company scores low on fit.

4. Read a dossier: evidence, confidence and warm paths

A dossier is a research report on one lead. Reading order that works well:

  1. The signal. The original post, quoted with a link. This is why the lead exists.
  2. Identity & company. Who they appear to be professionally. Built only from public data.
  3. ICP match. The fit score with reasons for and against.
  4. Warm paths. Concrete ways in: shared communities, recent threads they're active in. Each carries a confidence level.
  5. Draft outreach. A starting point you edit and send yourself — LeadSleuth never sends anything on your behalf.

Confidence levels

High means directly supported by a cited source; medium is inferred from strong indirect evidence; low is a plausible guess — verify before relying on it. Before delivery, key claims are re-checked against their cited sources; anything that fails verification is flagged rather than silently asserted.

5. Make scoring smarter with your feedback

Two kinds of feedback flow back into scoring, per ICP:

  • Explicit: the 👍/👎 on each lead ("was this signal accurate?").
  • Implicit: lifecycle outcomes — marking leads contacted, replied, won, or not-a-fit.

With enough datapoints, scoring calibrates toward what you consider a good lead: sources and phrasings that earned 👎 get discounted, patterns behind your wins get boosted. Track the effect in Analytics → Quality, which shows signal precision over time. A dozen honest ratings in the first week is the single most effective thing you can do to improve your results.

6. The daily dossier quota, explained

During the beta every account includes 10 dossiers per day. Dossiers are the expensive part of the pipeline (research, verification, drafting), so the quota keeps the service free while capacity is limited.

  • The quota resets at midnight UTC. The usage meter in the app shows today's count and the reset time.
  • With multiple active ICPs, the 10 is split fairly across them so one noisy ICP can't starve the others.
  • High-intent leads found beyond the quota are not lost: they're marked "quota full · builds tomorrow" and their dossiers are generated automatically after the reset.
  • Watch-tier leads never consume quota.

7. Ask Sherla, the AI copilot

Sherla answers questions using your own ICPs, leads and dossier evidence — not generic web knowledge.

  • Open it with ⌘J / Ctrl+J, the sidebar button, or the Ask tab on mobile.
  • Good questions: "What's worth following up today?", "Why is this lead a good fit?", "Help me find customers building DevOps tools."
  • Actions ask first. When Sherla proposes creating an ICP or opening a lead, it shows a confirmation card — nothing changes until you approve.
  • History syncs. Your last 20 conversations are stored with your account and available on any device.

Sherla can be wrong. Answers cite the leads and dossiers they're based on, so you can check the underlying evidence in one click.

8. Export leads to CSV

  1. Open the Leads page and apply any filters (status, source, score) you want reflected in the file.
  2. Choose which columns are visible — the export includes exactly the visible columns.
  3. Click Export CSV in the toolbar. The file downloads immediately; nothing is sent anywhere.

The CSV includes the signal quote and original post URL, so your CRM keeps the evidence trail. Company-level export is available on the Companies page.

9. Signal sources: what we cover — and what we don't

LeadSleuth scans public posts only — no private messages, no logged-in scraping, no purchased contact lists.

Active sources

  • Hacker News — stories and comments.
  • Bluesky — public posts.
  • dev.to — articles and discussions.
  • GitHub — public issues and discussions.
  • Lobsters — stories and comments.
  • Job postings (Greenhouse/Lever) — hiring signals for roles your product serves.
  • Competitor pricing pages — change monitoring you can point at competitors.

Honest limitations

Reddit is currently unavailable. Reddit blocks data-center requests without approved API credentials, and we won't scrape around that. The integration is built and will activate once our API access is approved. Until then, leads labeled Reddit in older accounts came from before this restriction.

  • X/Twitter and LinkedIn are not scanned — their terms prohibit this kind of access, and we don't do grey-area scraping.
  • Coverage is strongest for developer-tool and B2B SaaS audiences, which dominate these communities.
  • Sparse niches can have zero-signal days; we report them as such.

10. Delete your data

Two paths, no email ping-pong:

  • In the app: Settings → Data & privacy → delete account. Account data is erased within 30 days.
  • If you were researched by a LeadSleuth user and want your public-data profile removed: use the removal page — no account needed.

Retention while active: leads and dossiers are kept at most 12 months from creation, then deleted or anonymized; operational logs up to 90 days. Full details on the Security page and in the Privacy Policy.

11. Custom research questions: ask your own due-diligence questions

Every ICP can carry up to 5 custom research questions — things you always want answered about a lead, like "What tech stack do they use?" or "Any signs of budget?". The research agent answers them in every new dossier, in a dedicated Custom research section.

How to set them up

  1. Open ICP profiles and edit an ICP (or add questions while creating one).
  2. In the Research questions box, type a question and press Enter. Add, edit or remove up to 5.
  3. Save. Questions apply to all dossiers built for that ICP from then on — existing dossiers are not rebuilt.

How answers work

  • Every answer cites its sources. Answers are grounded strictly in the public evidence gathered for the dossier, and each carries clickable source links plus a confidence badge.
  • Honest "not found". If the public evidence doesn't answer a question, the dossier says so — it never guesses or fabricates.
  • Budget-capped. The research stage has its own slice of the per-dossier budget. If it runs out, remaining questions are marked "skipped" rather than eating into identity or outreach drafts.

Tips: specific, verifiable questions work best ("Do they mention Kubernetes?") — broad or subjective ones ("Are they nice?") usually come back as not found.

12. Monitor target accounts with the Watchlist

The Watchlist is ABM-style targeted monitoring: give LeadSleuth a list of companies and people you care about, and every scan checks public signals against it.

Adding entries

  1. Open Watchlist in the sidebar.
  2. Add companies by name and/or domain (e.g. acme.io), and people by name plus a public platform handle (e.g. a GitHub, Hacker News or Bluesky username).
  3. Add entries one by one, or import many at once — upload or paste a CSV with columns kind,label,domain,handle,platform. The list holds up to 200 entries per account.

What happens on a hit

  • When a scanned public post's author handle, author name, mentioned company domain or company name matches your list, the signal becomes a lead immediately — bypassing the usual intent-score threshold. It still gets an intent score for reference.
  • The lead carries a WATCHLIST badge, and you can filter Leads (and export CSV) by watchlist hits. The API and MCP list_leads accept a watchlist parameter too.
  • Hits are pushed to your webhook and Slack integrations with a watchlist field in the payload.

Privacy: only public signals are matched — LeadSleuth never scrapes private accounts or private data. Your watchlist is visible only to you.

13. Work as a team: invite members, roles and shared data

Teams share one workspace: ICPs, leads, dossiers, outreach drafts, notes and integrations are visible to every member. Free during Beta, up to 5 seats.

  1. Invite someone: Settings → Team → enter their email and pick a role. They get an email with a link that's valid for 7 days; you can also copy the link and send it yourself.
  2. Accepting: the invitee signs in with the invited email (magic link — new users are registered on the spot) and clicks Accept invitation. Their existing data merges into the team workspace.
  3. Roles: Admins manage members, invitations, the team name and integrations. Members work with all shared data — scan, review leads, build dossiers, edit statuses — but can't manage the team.
  4. Removing a member: Settings → Team → Remove. Data they contributed stays with the team; they get a fresh personal workspace on their next sign-in.
  5. Quota: the daily dossier quota is pooled per team: 10 per seat, up to 30 per day.

Unread markers and email digests stay personal — marking a lead as read for you doesn't mark it for teammates.